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Task 2 Essay Sample: Consumers

Advertisements of toys and fast foods are obstacles to children’s physical and mental development, and, at the same time, cause loss of time and money of parents.”

Today’s TV is full of commercials both for adults and children. These adverts are supposed to attract people’s attention toward the target product. It’s certain that they work, but, perhaps, they work a little too much on the younger viewers. I believe toy and fast food adverts profusely affect the overall development of young ones, and, also, harm parents in many ways.

It is known that children are not matured enough to always distinguish fiction from reality, especially when the imaginary images are so colourful and vividly projected like it is done in today’s media. It has been noticed and identified that fast food adverts are making today’s children more and more inclined to adopting low-nutritional value snacks as main food items. As result, their health has been deteriorating over all.

Toy commercials, on the other hand, affect the children on a more subtle ground. While it is acceptable that young ones play with toys for intellectual development and for indulging into the colourful world of imagination, it is undeniable that the over-blown adverts tend to fuse reality and fiction. As a result, in the real world, when actual challenges of society and academia are to be dealt with, children may lack rational responsibility. This is of course solely the effect of toy commercials. Also, it must not be forgotten that deserting the play ground for the playpen will and does have dire consequences on the children physiological growth. With children not being parallel to the established line of development, parents have to pay for their disarraying. Because of the negative effect of toy and fast food advertisements, parents lose substantial amounts of money simply buying objects and food items of no concrete or nutritional value. Less obviously, because of being lesser healthy, children these days have higher possibility of falling ill, which is a matter of massive expenses, of money, time and serenity.

To conclude, it must be said that while commercials of toys and fast foods cannot be stopped, they must be properly graded for ensuring harmlessness to our children and their parents.

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

In recent modern days, there is a belief that advertising has affected more and more shoppers to purchase common products which they barely need. Many feel the opinion is rather precise whereas others state that advertising has nothing to do with the rise in consumption. From my perspective, I am wholly in favor of the former for a number of specific reasons.

On the one hand, some buyers often claim confidently that they never depend on advertisements for what they put in their baskets. They also defend that the explanation for any sale increase simply lies in the high demand of the actual situation or seasons. For example, as a matter of fact, people usually spend money on new, high-quality air conditioners or fans when it comes to hot summer. Moreover, supporters of this idea also consider shopping a product if tons of consumers also queue to buy it even when it has no promotion. This is because when “The Crowd Effects” hit them, they feel more convinced and trusted to buy the product.

Conversely, I would argue that advertisement plays an immensely pivotal role in trading due to its attractiveness. The main reason for this is that advertisement provides a great load of images and sounds which somehow allows shoppers to have a clear insight into what they are about to buy. In other words, producers use advertisement as a way to communicate with their customers so they usually make a huge investment in such commercial campaigns which, can be said, strongly influence the public’s feelings. In that way, people would like to base their interest on the advertisement when shopping.

All things considered, while few people are hardly deceived by such appealing advertisement, it is an undeniable fact that it has made a powerful impact on fostering sale.

Some advertisers have increased the amount of money they spend trying to persuade children to buy snacks, toys, and other goods. Parents object to such pressure on their children, but advertisers claim that there is useful information in these advertisements. Discuss both views and give your own opinion.

There is no doubt that in recent years, more and more omnipresent advertisements that have enormous influence on children. While parents refuse advertisers to focus on luring their children, publicists assert that their activities are beneficial. In my point of view, I completely agree with the parents’ concern.

On the one hand, parents worry that the colorful advertising images of products such as fast foods, toys attract their children. In fact, when a child sees an ad of fried chicken on TV, he would pester their parent to buy it for him at any cost. It is true that the innocent and inexperienced children do not know about the harms of their health. According to the results of research, abuse of these foods could increase the risk of getting some dangerous diseases like obesity, diabetes, stroke, cardiovascular problems in the future. This is the reason why parents are opposed to the advertisers that aim to their children.

On the other hand, due to the huge profits from sales of children’ goods, the manufacturers would never give up on these promotions. Obviously, children are easily impacted more than adults and it is difficult to convince them not to buy these products. As a result, companies would maximize their income and keep on propagating favorable aspects, even there is untruthful information in these advertisements. From my viewpoint, it is extremely essential to control the spread of advertising on children. Governments need to enact strict laws in order to regulate a large number of adverts on mass media. Moreover, parents should also encourage them to take part in outside activities, instead of spending all their time sitting before television’s screen.

In conclusion, whereas advertisers declare that they provide advantageous information, I strongly believe that parents should refuse those advertisements aiming to their children.

In the past, shopping was a routine domestic task. Many people nowadays regard it as a hobby. To what extent do you think this is a positive trend? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

It is evident that shopping nowadays is considered to be a hobby rather than a responsibility as it was in the past. While I accept that this may suit many people, I believe that shopping should be a required weekly task that will retain our lives.

On the one hand, there are a variety of reasons why shopping is considered to be a hobby rather than daily work. Firstly, shopping helps people rewind after a long week of diligent studying and working. Apparently, while going shopping, people are likely to experience a lively atmosphere of the crowd rather than an intensive lonely atmosphere in the room and being under the pressure of an excessive number assignments. Secondly, going shopping is considered to be a pastime activity as people can pay a visit to various shops that are interesting to them. For example, in terms of fashion, women and girl teenagers commonly spend hours at several boutiques in the department stores. Meanwhile, boys are more likely to enter gaming and technology shops in order to try up-to-date products.

On the other hand, it is evident to regard shopping as a routine domestic task based on two primary reasons. The first reason is that going shopping weekly will help supply food sources and necessary equipment. While going to the supermarket, it is economical to spend money on grocery products that are needed such as food items and household appliances as customers have to keep themselves sustainable in the next few days. Another reason is that seeing shopping as a hobby and buying/purchasing unnecessary items might lead to the shortage in the household budget, which is supposed to be spent on other essential commodities. For example, if customers spend lots of time and money in the supermarket in order to buy new fashionable clothes, they will soon run out of money for food supply and other equipment. Therefore, it is important to take shopping into consideration as well as regarding this as a routine task rather than merely a leisure activity.

In conclusion, it is common sense that people can view shopping as an activity 238 that is able to cater for both their relaxation and their leisure pursuit. Nevertheless, it is more reasonable to take shopping into account and buy necessary products that will sustain our daily lives.

Some people think that people moving to a new country should accept new culture in the foreign country. Others think that they should live as a separate minority group with a different lifestyle. Discuss both views and give your opinion.

The issue of whether people settling in a new country should adopt new culture or not is opened to debate. While there are benefits to maintain their lifestyle, I would agree that immigrants should behave as people of the host country.

On the one hand, there are a variety of reasons why people insist on keeping their traditions. Firstly, cultural conservation allows them to express their love for family and nation. For example, beginning of February, more East Asia students celebrate a party for a new year as following old type. Secondly, if a person is from a country with strong and old customs, it will be difficult for him to adopt new ones. He cannot break the old customs such as food habits and wear certain types of clothes.

On the other hand, it seems to me that copying the new traditional lifestyles is the best choice. Exploring and understanding new culture provides a plenty of opportunities to success succeed/move forward in the life. It supports them to get on well with communities rapidly or build a strong relationship with others because locals feel respected when their customs are understood and imitated. Moreover, it decreases chances of misunderstanding and embarrassment. For example, when you move by public transportation in Japan, you will not certainly give up the chair for older people, this is considered being impolite action.

In conclusion, while holding on own culture does have some benefits, it seems to me that changing the tradition of host nation has positive effects on their lives.

Advertisements are becoming more and more common in everyday life. Is it a positive or negative development?

Politicians, large organizations, and business people have been striving to promote their products and their purposes to the society in recent years. This phenomenon appears to be global and I believe it has detrimental effects on the population. There are innumerable drawbacks of advertising to the community.

Firstly, it distracts the observers’ concentration and affects their productivity while working. For example, a student, who is using the internet to collect relevant information, would certainly be distracted by some fascinating ads, or annoying pop-ups which are designed to draw their attention. This is not to mention that such long commercial advertisements can swallow up an intense amount of their time. Secondly, the advertiser can influence people’s thinking through their publications. The political propagandas set a good example for this; these tend to provide only some parts of the truths, with the aim to control the perceiver’s feelings and their opinions about the particular issue, or may be subjective. Thus trigger rallies and cause social unrest among the community. Finally, the new methods of advertising are causing negative impacts on young people, especially adolescents and children. With the support of technology, advertisers can now promote their product to the exact people who will be interested. Teenagers and children, however, are those who spend a large amount of time on these websites. They are still mentally weak, and may not be able to prevent themselves from drifting to these ads, which might be pornographies or toxic information.

I do appreciate the fact that many advertisements present good products, deliver a meaningful message, or provide people with relevant knowledge. But I believe these pieces of information can be found on other patterns, which would not affect their time and concentration.

In conclusion, I personally think that the rapid development of advertising, although brings some particular benefits to people, is still a negative trend due to the numerous impacts it has on the population.

Model 2

In the competition of businesses, the figure of advertisements has been rising continuously to encourage consumers to use their products and services. In my point of view, advertising manipulates customer’s choices significantly in a dishonest way.

To safeguard buyers, governments should take responsibilities for performing advertisement law as well as raising awareness for purchasers. With regard to advertising manipulation, advertisers intentionally make their adverts be impeccable with their imagination and functions. Firstly, many companies generally make their commercials look infrequently similar to the real products bought by purchasers. Secondly, advertisers attempt to hide how bad their products and services are for clients. For instance, many noodle brands make their adverts be attractive with various spices or nutritious foods such as shrimp, chicken, and egg. Adversely, there is the only noodle with a little spice in their products. Moreover, they deliberately show up the best aspects so viewers probably pay no attention to the harm of their noodle.

In terms of measures, government performs an essential service to protect clients from being negatively influenced by advertisements. Therefore, they should initiate by enforcing a statute which regulates advertising activities. Subsequently, they have to ensure advertisers compliance with the law as well as give adequate punishment to violation party. Additionally, authorities should administer necessary measures to enhance knowledge for citizens to be a wise consumer. If authorities do their liabilities well, the customers will be protected effectively.

Overall, it is undeniable that advertisements manipulate customers for the sake of their sale numbers/at the expense of their dishonesty. In order to deter clients from being influenced by them, the government needs to pay more attention to execute laws and broaden citizen’s horizon in this area.

Model 3

It is true that advertisements nowadays play a vital role in people’s daily life. In my personal perspective, although some particular advertisements may have negative effects on consumers’ health or choices, I believe that the majority have a positive influence on them.

On the one hand, there are many reasons why advertisements are considered harmful to people, especially children. The main reason is that advertising today invariably promote fast food and soft drink. Therefore, this may not only negatively influence children, but also encourage parents to take them for meals and reinforce the idea that this is a normal and desirable behavior. As a result, more and more children are prone to obesity. Moreover, as advertising plays an integral part in buyers’ decision-making progress, those people with limited awareness are likely to purchase products whose commercials are colorful. For example, many people would like to buy candies due to its various colors and flavors. Consequently, if they eat a huge amount of them, they will have to suffer from diabetes and tooth decay.

On the other hand, I would argue that people are certainly benefited from advertisements. In terms of education, advertisements can help children draw inspiration and easily access a world of knowledge. For example, a short advertisement represents a process of a tree reaching maturity from a seed is clearer and simpler to understand than school textbooks alone to illustrate biology lesson. Moreover, in terms of consumption, advertisements provide people a wide range of goods in order to help them have the best products. For example, when people consider installing air-conditioners in their homes, they will have to find out suitable ones. It is advertisements that provide them sufficient information to purchase the right product.

To conclude, advertisements of various types have become prevalent in modern society, and in my view, the drawbacks of this trend are outweighed by the benefits of this trend.

Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Promotion of new products, particularly in advertising campaigns, has been gained in popularity over past few years, thanks to social media development. Although some may argue that advertising offers customers a promotion to purchase a lot of kinds of products that they are not really on demand, I personally suppose that advertisements would bring benefits to buyers when it comes to enhancing people’s awareness about new products introduction.

When some people claim that business companies design various advertisements to attract their customers and let them buy more, either necessary products or unnecessary ones, they may not think that purchasing goods is customer’s right and promoting products is business’s responsibility. In other words, advertising may not the factor that encourages people to buy things they do not need. Furthermore, if many advertisements were designed to introducing new products, people would have more chances to get knowledge about any new product in advance not only its quality but also the price, which will enhance customer’s shopping experiments. Through advertisement, people can learn about new products. For example, many grocery stores with good quality now sell prepackaged lunches, which are absolutely convenient for busy parents because they can just give these lunches to their children to take to school instead of letting them on stores themselves.

Furthermore, without advertisements, busy parents may waste of time looking at every item on the store shelf and they might not know about such a convenient new product. In addition, advertisements keep us informed about prices and sales. This means that, though prices change all the time, everyone can look at the pieces of advertisement in a newspaper and see the latest prices and the discount ones.

In conclusion, advertisements improve people lives by keeping them informed about the latest products developments and the best prices.

The society would benefit from a ban on all forms of advertising because it serves no useful purpose, and can even be damaging. Do you agree or disagree?

Today, it comes as no surprise that advertisements can be seen everywhere, from banners being hung up on the street to advertising video on the Internet. Most of them are very irritating and sometimes detrimental too. However, I suppose that we just need to prohibit and regulate more strictly some kinds of advertising but not all of them.

There is no denying the fact that there are more and more fiddling advertisements printed outstandingly on newspaper or distributed by hand. The development of information technology makes the availability of such advertisement viral. Some of them, especially those with violent or sexy imagery, can be harmful to the growth of children in terms of physics and mentality. Furthermore, the majority of advertisements tend to exaggerate the quality of products and overlook their drawbacks. For instance, attractive videos about a kind of spicy snack or fast food can easily increase people’s appetite and make them skip the main meals which are far more healthy.

However, only by creating enchanting forms of advertising can we encourage consumers ‘purchase, boost company’s revenue and eventually lead to economic development. Moreover, formal advertisements, particularly from prestige labels, might partly direct customers to which products they are more appropriate with. Then, they can make a good choice on their own. Therefore, competent authorities should take immediate measures to control the numbers as well as the content of each advertisement to ensure that they represent the true quality level of product and customers are not deceived.

To wrap up, I am in favour of limitation and enacting stringent regulations to advertisements instead of banning all kind of them.

Model 2

It is widely argued that every type of promotion should be prohibited owing to its impractical intention and even detrimental effect on society as opposed to others who believe that marketing still brings in some good outcomes. In the following paragraphs, I will discuss both positions before declaring a personal stance.

To begin with, it is unquestionable that some kinds of commercial might not be beneficial and probably provoke unnecessary losses to the community. These adverts tend to cause controversies among members of the society as well as unwanted violence in some cases. For instance, there are a number of sexist adverts which encourage some male members to treat women with disrespect and contempt. Not only do these adverts raise scorching issues about female discrimination, they also lead to the increase in domestic aggression.

Despite the aforementioned points, my personal perspective is that society can achieve many gains from marketing provided that the contents are thoroughly considered before publicizing. First and foremost, there are adverts which send profound and meaningful messages to society such as British’s Christmas marketing. In spite of the main purpose of these adverts being to promote Christmas products, they also convey significant ideas which are sharing love towards others. Secondly, conservative organizations often appear on publicity. Their focus is raising awareness of people about endangered species and warning of natural habitat destruction leading to detrimental effects on the environment. This results in less harmful substances emitted to the environment caused by industry companies due to protests made by members of society with the aim to protect animals and their living habitat.

To conclude, my view is many kinds of marketing can be completely profitable for society if only the content of these adverts is carefully deliberated before publicizing.

Model 3

The world in which we are living today is increasingly dominated by the overwhelming power of advertising. Some people believe that commercials do not serve any beneficial purposes and even spoil the society. However, I totally disagree with the idea that imposing a ban on all advertising forms can benefit the society.

On the one hand, there are some sorts of harmful advertising which should be prohibited. Nowadays, under the pressure of competitiveness in the market, companies may have to expend great efforts to promote their products or services via impressive advertisements to attract the attention of consumers and become superior to their rivals. Therefore, a number of firms tend to make use of advertisements which contain sensitive content that is not culturally appropriate, involve violent or sexual issues. If these types of advertisements become ubiquitous, it may exert/have negative impacts on the general public. For instance, a violence-related commercial shown on TV might encourage teenagers to behave in the same way which then leads to an increase in juvenile delinquency. Thus, I believe that it is crucial to ban/prevent advertisements which may exert adverse/undesirable effects on society.

On the other hand, I would argue that imposing a ban on every form of advertisement would not benefit the society. This is due to the fact that advertising offers not only producers but also consumers a variety of benefits. Firstly, advertising is an effective method of promotion which helps producers attract a large number of potential customers and increase both their sales and their enviable reputation via interesting commercials. Secondly, advertising supplies consumers with a wealth of information which enables them to compare the price and quality of various products from different producers before making decisions. Therefore, if all forms of advertising are prohibited, all those benefits may be eradicated. Furthermore, it would create various negative impacts such as an asymmetry of information, a decrease in the number of choices in terms of consumers and a reduction in revenue regarding producers/manufactures and the low development of the economy.

In conclusion, I hold the point of view/perception that prohibiting all forms of advertising will cause more serious damages to the society than benefit them. Thus, the Government should impose a ban on harmful types of advertisements instead of every form.

An ordinary man copies the famous people that he sees on TV and magazines. Do you agree this is a good idea? Is it good to follow famous people or not?

It is true that people nowadays, especially young individuals, have great admiration for celebrities and tend to imitate their fashion and lifestyles through various means of communication such as TV and magazines. Personally, I consider it to be a detrimental trend.

From one standpoint, emulating famous entertainment stars might result in changing patterns of fashion and behavior among young adults who are not mature enough to judge what is suitable within their society. As a matter of fact, they show a propensity for copying what those stars say or do on TV, even if their actions are inappropriate or go against the cultural value of some localities. Regarding fashion, taking Dam Vinh Hung who is a renowned Vietnamese singer as an example, the way he dresses sometimes would be rather inappropriate/unsuitable trend of fashion with exposed skin Vietnamese culture. Unfortunately, the young have yet to understand the long-term shortcomings of such a manner/tendency to the traditional way of dressing which values the beauty and elegance of clothes such as the Ao Dai.

From another angle, individuals, particularly the young who spend an excessive amount of time following and emulating celebrities would impact adversely on their academic, mental and physical development. In fact, adolescents, especially girls, devote almost all their time to window shopping in the malls, watching fashion shows on TV or reading mainstreams fashion magazines to catch up with new trends, hence the deterioration in other important activities, studying, sports and social interactions for instance. In other words, for pupils, who overspend time imitating their fashion stars, school attendance and academic performance often suffer. Such amount of time could be wisely allocated to enhancing knowledge and physical health.

In conclusion, the phenomenon that people mimic the media and sports celebrities presents aforementioned demerits, and it seems a negative tendency in some aspects to me.

Advertisements are becoming more and more common in everyday life. Is it a positive or negative development?

In light of fierce competitions between a rising number of firms, consumers are now being bombarded with tons of advertisements. In this essay, I will demonstrate that advertisements may trigger impulse buying before suggesting some viable solutions that governments can adopt to alleviate the adverse impacts.

The foremost way companies choose to promote their products is attracting people’s attention by visual arts. The exaggeration of a product’s features using eye-catching graphics in commercials may sway people to purchase items when they have no real need for it. This is reinforced by the appearance of celebrity endorsements, which may greatly influence their fans who tend to imitate their idols. OPPO, a mobile company, perfectly exemplifies this situation. Many youngsters in Japan buy OPPO phones because their promotion campaign features a prominent pop singer. Afterward, they often have to replace their phones upon discovering that the products do not meet their needs.

In order to help consumers make more informed purchasing decisions, states could take the following measures. First and foremost, they must regulate the content of advertisements. Prior to the publishing of an advertisement, a rigorous check must be conducted to ensure it reflects the actual quality of the product. This measure ought to be implemented in tandem with educating consumers on how to filter the information they watch on media mass. They have to consider whether the commercial is accurate or not, then make more sensible/reasonable decisions. The combination of these two methods may safeguard consumers against the aforementioned detrimental effects.

In conclusion, advertisements may lure consumers into purchasing unnecessary items and therefore governments should take immediate steps to weaken/minimise their impacts.

Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?

In recent years rather than being well-informed about details of newly launched products, people are bombarded with all kinds of advertisements. I believe the excessive popularity of advertisements has profound influences on customers and there are some measures which can protect them. The increasing prevalence of advertising exerts several detrimental effects on consumers.

First, commercials might stimulate people to purchase products that they do not really need. In order to approach prospective customers and create brand awareness, many enterprises tend to exaggerate the quality of their products. As a result, unwary consumers who are swayed by glamorous advertisements are easily tempted to impulsively buy goods that are of little use to them. Second, the rising popularity of advertising can also encourage people to form bad habits. For example, as youngsters are not mature enough to distinguish right from wrong or judge what is suitable within society, they might become addicted to playing video games if they are exposed to commercials promoting those products on a frequent basis.

There are several approaches that should be taken into consideration to protect consumers from the adverse effects of advertising. Governments should impose a strict regulation on the advertising industry. Under stringent control, most businesses would be more responsible and truthful in promoting their products whether through online advertisements or commercial advertising on prime-time television.  This would enable consumers to choose the most suitable and reliable products with greater trust and confidence. Additionally, consumers should have a thorough plan of what they are going to buy before they shop. By doing this, people will have time to prepare and make a wise decision about what products should be bought, which eventually save a great deal of money spent on unnecessary advertised goods.

In conclusion, although the excessive prevalence of advertising brings a lot of disadvantages to consumers, there are several effective approaches to protect consumers from negative influences of advertising.

Essay 2

Nowadays, while the commercial advertising has proliferated in a variety of methods, as a result of fierce competition in the market. I would content that people are inundated with a massive amount of information from different competitors. To prevent this from happening, I believe that the authorities must take some definite activities.

The first point to make is that customers are falling victim to companies’ advertising campaigns. They often spend much money on purchases which they have no real needs for them. This is primarily because a number of companies tend to exaggerate the usefulness of a few features of their products. The case of Apple’s iPhone 7 Plus smartphone, which attracted the people all over the world’s attention many days ago is nearly identical to its predecessor, except for the new dual-camera system and a slightly faster processor.

However, to gain the competitive advantage over their rival Samsung’s Galaxy S7, Apple’s attempted to advertise that the new features of their smartphones are necessary. Many customers, as a result, were persuaded to make the purchase decision regardless of their true needs. In order to help consumers make more informed purchasing decisions,-the governments should adopt some following solutions. The described problem can be solved by establishing an authority having responsibility for censorship all new advertisements. The bowdlerization process must be stringent enough so that all the extracts that contain any form of exaggeration must be taken out before these are published. This exclusion would effectively safeguard consumers against the manipulation of the companies and help them avoid making wasteful purchases.

In brief, many businesses use advertising to gain the edge over their competitive factors rather than to fulfill their customers’ needs, which lued-lures consumers to buy unnecessary things. In my mind, exercising censorship before airing them should be carried out to mitigate this influence of advertising.

Essay 3

Advertising is an effective measure in modern marketing to help enterprises promptly capture sales. However, from consumers’ view, it has some negative influences that require measures to prevent those bad impacts. Regarding the drawbacks of advertising promotion, the first to mention is that many advertisements make people misled easily.

Advertisements are meant to attract enterprise’s target customers so the function and quality of products tend to be exaggerated. As a result, buyers face the high possibility of buying the goods that are not of any real value to them. In addition, advertising sometimes encourages bad habits which are detrimental to people’s health. For example, fastfood agencies always put emphasis on the advantageous side of their products and ignore the inherent peril of obesity. Furthermore, companies continuously push new products into the market to generate sales. Via advertising campaigns, these new products would quickly replace the old ones and the old ones will be disposed of despite the fact that they are still in good use. This is a recurring cycle that causes a waste of resources for customers.

To save this situation, it is urgent that governments take action to protect consumer’s rights by introducing comprehensive legislation on the advertising industry. Tougher sanctions should also be imposed on any company that violates the law. This would certainly increase agencies’ awareness of launching ethical advertisements. Additionally, associations of consumer’s right protection should play more crucial roles in this battle. To say more, it is vital that consumers protect themselves. They should learn to become wise consumers by making research and analyzing thoroughly what they need before giving buying decisions.

To sum up, it is certain that bad advertisements will continuously fill the television screen, magazines, mailbox, and so on. So, to prevent their negative impacts, there is a need for both government’s interference and consumers’ wisdom.

Model 4

Advertisements are increasingly considered as a serviceable instrument that manufacturers use for the sake of increasing sales. However, an overwhelming amount of advisement has a direct and undesirable influence on customers’ buyingitem choices. Several solutions, therefore, need to be proposed to assist buyers to avoid mistakes in shopping.

Advisements have a significant contribution to supplying sufficient information regarding a variety of latest goods with attractive prices for consumers to make a choice. However, the quality of products never meets all criteria which are promoted. This shows a reality that commercial programs are just temptations for buyers to spend money for the purpose of yielding high interest for corporations. Besides, taking advantage of an enormous impression of well-known figures on citizens, especially on youngsters, advertisers actually get remarkable achievement from rising sales because it is more likely that fans will not hesitate to purchase advertised products as a way to show their affection and endorsement to their idols.

As a result, measures must be taken to minimize the loss of customers. There must be rigorous regulations to prohibit advertisements showing inappropriate contents and misrepresenting the truth, especially commercials about health products that may potentially jeopardize the health of humans such as wine, beer, or cigarettes. Moreover, companies are not allowed to advertise products with poor quality or the items that mainly target potential purchasers with unsound judgment like children.

In conclusion, although people need advertising to know more information about the products, customers must have a clear-sighted mind to buy items that are really necessary for life.

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